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KINGS LEAD IN PLAYOFFS: What Is The Origin Of The Iconic Purple Beam?

If you paid any attention to the NBA recently, the "Light the Beam" chant has become familiar, especially for Sacramento Kings fans. So what is behind the new fan tradition and who came up with the idea?

The KFBK Morning News explored this topic and found an interview with the team's owner of how it came to fruition. Listen to that interview here and listen in the player below for the KFBK Morning News segment on the beam's impact.

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