New polls shows President Donald Trump is losing support from Latino voters after a significant increase during the 2024 presidential election.

Trump was previously reported to have a 46% share of the Latino vote during exit polls last fall, but has since seen his approval rating drop to between 27% and 34% among the group in recent surveys conducted by Pew Research Center, YouGov/Economist, CNN and Reuters/Ipsos.

A national poll conducted by the nonprofit UnidosUS and allied groups had Trump at a 37% approval rating, while a separate Latino Community Foundation (LCF) and Voto Latino (VL) survey had him at 39%. Trump's pitch to Latino voters led to historic gains for the Republican Party, resulting in the highest support from the group since former President George W. Bush's win in the 2004 election, the last time a Republican won the popular vote before Trump did so in 2024.

But Trump's administration has since ramped up mass immigration enforcement and touted Immigration and Customs Enforcement raids via traditional and social media, while the White House had mugshots of illegal migrants from Latin American countries on its front lawn earlier this week, while Latinos, like many other groups, have become skeptical of the president's economic moves, specifically after sweeping global tariffs.

“Latino voters from 2024 are paying close attention and are not afraid to hold leaders accountable,” said Julián Castro, who served as Cabinet member and Latino Community Foundation CEO during former President Barack Obama's administration. “At LCF, we are listening closely to the voices of our communities, and what we’re hearing is deep concern about the cost of living and the lack of real solutions. Economic relief was promised, and our community is still waiting. The Latino vote is not a blank check.”

Armstrong & Getty