Those two words (a nice nod to author Douglas Adams) stare back at the driver's seat of Elon Musk's personal cherry red Tesla, which was launched into space via Space X's Falcon Heavy rocket.
The rocket (which according to the Musk-helmed company is the the most powerful operational rocket in the world) launched from Kennedy Space Center in Florida amid cheers from the Space X staff in attendance on Tuesday.
Musk's Tesla Roadster was equipped with it's own space-suit adorned dummy driver, dubbed "Spaceman". He'll continue "driving" the car through space forever.
Musk stashed the payload into the nose of the rocket. The rigging that holds the car is also equipped with 3 cameras--which provides the footage you can watch below.