13 COGNITIVE BIASES THAT REALLY SCREW THINGS UP FOR YOU


(story courtesy of Inc42)

The human brain is a natural wonder. It produces more than 50,000 thoughts each day and 100,000 chemical reactions each second. With this amount of processing power, you would think our judgment would be highly accurate, but that’s far from the case.

Our judgments are often inaccurate because the brain relies on cognitive biases over hard evidence. Cognitive bias is the tendency to make irrational judgments inconsistent patterns.

Researchers have found that cognitive bias wreaks havoc by forcing people to make poor, irrational judgments:

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